Welcome to the Dyson Store SoHo, New York
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Where to find us
155 Mercer Street
New York, NY 10012Store hours:*
- Sunday-Friday: 11:00am-7:00pm
- Saturday: 10:00am-7:00pm
Book an appointment here
Contact:
Tel: (646) 802-0742
*Store hours are subject to change, please call to confirm
Services available at this Dyson Store
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Personalized presentation case
Up to 8 characters debossed in your choice of foil color. Available in letters, numbers and emojis.
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Hair analysis
Complimentary hair type analysis-to help you chose the ideal hair care technology and attachments.
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Complimentary styling demo
Book your demo session or visit us in-store for a hands-on trial, and discover which hair care technology gives you the best results.
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Dyson exclusives
From limited edition models to exclusive gift sets and accessories, available only in-store or on the Dyson website.
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Complimentary gift wrapping
Exclusive Dyson-designed paper, sealed with a wax stamp. Available on all Dyson machines.
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Expert demos and advice
Nobody knows Dyson technology like Dyson Experts, from finding your perfect machine to showing you what makes it different.
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Flexible payments
Buy now, Pay later with Affirm. Learn more.
New ways to shop
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Convenient pick-up
Place an order over the phone and pick up in store. Call (646) 802-0742 today.
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Purchase over the phone, wherever you are
Call the store and we'll send you a secure link to purchase over the phone and ship it directly to you.
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Book an appointment
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Complimentary styling demo
Book your personal session with a Dyson stylist to discover which hair care technology gives you the best results.
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Supersonic r™ complimentary styling demo
Experience the Supersonic r™ hair dryer for yourself and book a complimentary styling demo at the Dyson Store Soho.
Frequently asked questions- Trade-In Event
Yes. Any brand of hair care machine, vacuum, fan, purifier, headphones, or lamp will be accepted. You can trade in any corded hair dryers, corded hair straighteners, corded curling irons, hot rollers, upright vacuums, cordless vacuums, dust busters/handheld/car vacuums, robot vacuums
Brooms, mops, air purifiers, corded fans, humidifiers, space heaters, corded headphones, bluetooth headphones, desk lamps, table lamps.
You can trade in your current machine in any condition. The machine you bring to the Dyson Store does not have to function. We will dispose of it for you.
Regardless of what type of machine you bring in you can apply the discount to the MSRP of a single, select Dyson hair care machine, vacuum, fan, purifier, headphones, or lighting. Exclusions apply. Please see the details on product exclusions.
This offer can only be applied to the MSRP of one eligible Dyson hair care machine, vacuum, fan, purifier, headphones, or lighting.
This offer does not apply to: Airwrap Co-anda2x, Dyson styling products. Dyson reserves the right to rescind or modify this offer at any time
You’ll be eligible for whatever in-store offers are running at the time; tradeup terms are still being finalized.
Dyson Store Trade-In Event Terms:
This offer is valid beginning March 2, 2026 through May 3, 2026, while supplies last. Exclusions apply. This offer is to be applied to the MRSP of qualifying Dyson brand machines only and it is not to be combined with another promotion or discount.
To obtain this offer, you must appear in person at a participating US Dyson Store location and trade in a device to receive a 20% discount off the purchase of a single Dyson Dyson vacuum, corded fan, purifier, humidifier, headphones, lamp or hair care machine; and an additional 10% discount off the purchase of a single Dyson PencilVac Fluffycones™, Dyson PencilVac Fluffy™ vacuum cleaner.
By participating in this trade-in program, you acknowledge that Dyson will retain possession of the device you trade in, and you will receive the corresponding discounts offered on qualifying Dyson machines in exchange. Dyson is not liable for returning the trade in device or compensating for its value.
Dyson reserves the right to rescind or modify this offer at any time, and may elect to reject certain devices traded in at its own discretion. See website for complete terms and conditions.
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